South Bend, Vote Yes

Brand Identity
Client: South Bend Community School Corporation

In spring 2020, Jacob and I were brought on to determine the name and design a brand identity for South Bend, Vote Yes.

South Bend, Vote Yes was a 2020 campaign to pass a tax referendum for the South Bend Community School Corporation. The campaign asked voters to vote yes on two public questions that would raise $20.8 million each of the next eight years for operating expenses, and $54 million for capital improvements.

In addition to the identity, we built the campaign website, ran social media in the 2 months leading up to the election, and produced several videos.